I hope you are having a great week. I wanted to share a blog post our COO Erin Robbins O'Brien wrote this week addressing the importance of gaining a comprehensive view of your marketing mix.
Understanding the Entire Marketing Mix Will Make You, and Your Brand, Better
Why is this so important for brands and for you personally? There are a variety of benefits to understanding your content marketing performance across channels. A few that we discuss in the blog post include:
- Access to data that enables better decisions
- Visability into best practices across channels
- Mapping social conversations to new content
In short, gaining this knowledge helps you be more effective, providing you with insight that can be shared across your organization and applied to existing and future marketing campaigns.
I'd also like to invite you to view our Google Hangout tomorrow focusing on viral content and how it impacts search results and social media efforts. You can watch live here on our website.
Founder & CEO
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Making the world a better place by sharing information – Malta