Welcome to Kaizenlog.com If you're new here, you may want to subscribe to my RSS feed , Twitter You can contact us by using the contact form or submitting a comment. Thanks for visiting!

What is a Hypothesis?

In Marketing Theory, a hypothesis is an unproven supposition or proposition that tentatively explains certain facts or phenomena.

Eg An Advertising Manager may hypothesise that consumers’ attitude towards the product will change positively if the packaging size is increased and hence sales will increase.

Eg. A Marketing Manger may hypothesise that

the sales of Brand A has decreased because of consumer switching to a competitive substitute product X

STEP 1 in Hypothesis

Testing is setting

The Null and Alternative

Hypothesis….

Hypothesis Testing

Listen to this podcast