Marketing - Awareness

Aided awareness - have you heard about this brand?

Unaided awareness - name 5 brands.

Familiarity awareness - customer more familiar than person who has not used product.

Attitude - a pre-desposition to respond to an object in a particular way.

Attitude made up of 3 components:

1. Cognitive knowledge - extent to which a person knows about your product.

2. Cognitive effective - level of like/dislike of the product.

3. Cognitive behaviour –> intentions.

Saliant attributes

Different for many people.

Welcome to Kaizenlog.com If you're new here, you may want to subscribe to my RSS feed , Twitter You can contact us by using the contact form or submitting a comment. You can also share this post with your friends by clicking on the 'ShareThis' button above. Thanks for visiting!