12
10
2007
Consumer Behaviour Lecture 1
Posted by: kaizenlog in Consumer Behaviour, tags: Consumer Behaviour Lecture 1Consumer Behaviour Lecture 1
The Market Concept
“The whole business can be seen from the point of view of its end result, that is from the point of view of the customer.”
“Marketing is the distinguishing, the unique function of business.”
Peter Drucker:
The practice of management
1955
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