Strategic Implications of the Learning Curve Concept

  • Learning curve contribution is important because it helps achieve and maintain a dominant position in a given market.
  • Dominant firms have a greater opportunity of learning than non-dominant firms.
  • It may be prudent to relinquish non-leading positions and redeploy assets to markets in which your firm has a dominant position to maintain status quo.
  • Learning must be significant, average cost savings of 30% as output doubles.
  • Learning is important in industries with new products and new production techniques.
  • Learning is important in standardised industries where competition is based on price.
  • Ideal under management systems that tightly control costs and monitor potential sources of production efficiency.
  • Feedback between production and management is essential.
  • Learning-curve advantages are industry-specific.

 

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