Computer Simulation

  • Computer simulation; the use of computer software and workstations or sophisticated desktop computers to create outcome scenarios.
  • Sensitivity analysis: limited form of computer simulation that focuses on important decision variables.
  • Simulations illustrate a broad range of possible outcomes to help managers assess the possible and probable consequences of decision alternatives.
  • Computer simulation require allows managers to make precise judgments concerning the desirability of various choices on the basis of highly detailed probability information.
  • Computer simulations require probability distribution estimates for a number of variables.
  • Full-scale simulations are expensive and time-consuming.
  • Limited-scale simulations are used to project outcomes for projects/strategies.
  • Instead of using complete probability distributions for each variable included in the problem, results are simulated based on best-guess estimates for each variable.
  • Changes in the values of each variable are then considered to see the effects of such changes on project returns.
  • Attention is then focused on the variables to which profitability is most sensitive (sensitivity analysis).
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