Your communicator strategy includes your objectives, style and credibility.

What are your objectives?

Defining objectives has the following benefits:

1. Efficiency – you will communicate only when you need to.

2. Effectiveness – formulating objectives will help you communicate more clearly.

General objectives – broad goals. Comprehensive statements about what you hope to accomplish.

Action objectives – to be more specific, determine action objectives. State your objective like this “To accomplish a specific result by a specific time”.

Communicator objective – even more specific. Focused on result you hope to achieve from communication effort. To create communication objective: “as a result of this communication my audience will…”.