Kaizenlog

RANKING… & SORTING

1. Paired comparisons

E.g. Which of the two airlines do you prefer? Or are both the same?

Airline X is better____

Airline Y is better____

They are the same____

2. Sorting

Use of cards e.g. Respondent asked to allocate a batch of cards with descriptions on each to different brands

Popularity: 2% [?]

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This entry was posted on Sunday, April 27th, 2008 at and is filed under Marketing.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.