Measurement scales:
No. of scale categories:
Although the no. of response categories may vary
depending on the question an optimal size of 5 to 8 points has been indicated
2. Balanced or Unbalanced Rating scale
(The balanced rating scale has a neutral position)
An unbalanced rating scale is used when the answers are expected to be distributed at one end of the scale
3. Forced-choice vs Nonforced-choice Rating scales
The latter provides a ‘no opinion’ / neutral category viz. respondent indifference; lack of awareness…. and is meaningful in obtaining valid responses rather than chance responses
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