Kaizenlog

Awareness Measurement

I. Use of unaided response questions

e.g: Can you mention all the car rental agencies you have heard about?

II.Use of aided response type questions

e.g: Have you heard of AVIS? Yes No

or:

Can you outline our bank’s interest rates on fixed deposits?

Have you heard of our new rates for club members ?

Yes No

Popularity: 2% [?]

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This entry was posted on Sunday, April 27th, 2008 at and is filed under Marketing.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.