Attitude Measurement
Ranking
Rating
Sorting (e.g. use of cards)
Choice
Rating Scales
1.Category Scales: respondent indicates a position on a
continuum e.g.
Never Rarely Sometimes Often Very Often
2.Numerical Scales:( 5-pt scale; 7-pt. Scale..+ opposing
response options e.g
How would you rate our prices?
Extremely high 7 6 5 4 3 2 1 Extremely low
3. Graphic Rating Scales:
The Likert Scale
Involves responding to a statement on the basis of a scale e.g: Investment in more gantry cranes is likely to improve vessel turnaround.
Strongly agree
Agree
Uncertain
Disagree
Strongly disagree
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