Mobile Market Data from AdMob
Posted by: kaizenlog in SEO, tags: Mobile Market Data from AdMobWelcome to Kaizenlog.com If you're new here, you may want to subscribe to my RSS feed , Twitter You can contact us by using the contact form or submitting a comment. Thanks for visiting!
Hello from AdMob,
It is our pleasure to send you our monthly AdMob Mobile Metrics with January data. We appreciate your feedback and continue to add to the report. We received feedback that reporting on available inventory (ie, “requests”) rather than ads served would provide a more accurate measure of the market. This month, we report on share of market calculations based on requests and we also report the impressions by market to provide visibility into fill rates.
Also new in the January report: Trends Tracking. We compile data from past reports to reveal trends in the mobile ecosystem through time. This month we begin by showing trends in manufacturer market share.
Find the January AdMob Mobile Metrics report here: www.admob.com/metrics
Some observations from the January data:
· Network impressions increased 17.4% (2,374,844,534 for January vs. 2,023,094,821 for December)
· Requests increased 23.5% (2,500,424,720 for January vs. 2,025,248,901 for December)
· UK requests and impressions grew 19.9% in January over December. The UK passed South Africa and moved into the #3 market position.
If you’re not already familiar with AdMob Mobile Metrics, this is a new report with market level data derived from data collected by AdMob. We hope that this data snapshot will provide insight into trends in the mobile ecosystem and expect that this data will be valuable for site publishers, advertisers and content and application developers.
As always, please feel free to forward and share this report as useful. You can signup to receive future reports by emailing metrics [Email address: metrics #AT# admob.com - replace #AT# with @ ]
Jason Spero
VP Marketing
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