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Direct online distribution consists of the following:

• Website;

• Search engine strategy;

• E-commerce functionality;

• Destination-focused web strategy;

• PPC (Pay-Per-Click) marketing;

• Email marketing;

• Link popularity;

• Travel and hotels directories and portals;

• Online event planners;

• Affiliate programs;

• Loyalty program.

Online branding includes websites, e-mail marketing and online advertising etc. If Direct online marketing is not used you risk being disadvantaged compared to your competitors in brand awareness and pricing/product placement.

The following are considered to be the top priorities for any hotel based website:

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