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Consumer Behaviour Lecture 2 - 18^th October 2007

Consumer behaviour is part of marketing.

Peter Drucker is one of the “gurus” of management.

Marketing means putting the customer as the centre of your activity.

A business is in marketing to produce satisfactions.

Businesses must not fall into the trap of thinking their product is the best.

An engineer might think that quality is the best, but customers might think other attributes e.g. Price is more important.

The first aim of any organisation is survival.

Marketing and selling concept are not related.

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