Kaizenlog

Gondolas, helicopter tours, jeep rides, hiking and parasailing… Lake Tahoe, California has it all for the outdoors enthusiast.

If you’re looking for a July getaway spot, look no further than these 2 lenses:
* Lake Tahoe Activities (http://www.squidoo.com/laketahoeactivities/)
* Lake Tahoe Area Hiking Trails (http://www.squidoo.com/hiketahoe/).

But what’s really remarkable about these lenses is that they’re created by Brandon, a professional photographer with a tiny team servicing the Tahoe region.

Yeah, so?

Well, look at what he’s doing. He’s making a handful of really great lenses recommending Tahoe resources. He’s talking competently to people who want to learn more about the area. He’s enthusiastic about his subject matter. He’s authentic. By doing this (it’s not hard, btw, when you love your job!), he’s putting himself at the center of a conversation on his topic: Lake Tahoe.

Then, when eventually you click over (and you will) to Brandon’s “pitch” lens, you’re already thinking to yourself: hey, this guy knows his stuff!

Check out his lens, Lake Tahoe Photographer (http://www.squidoo.com/laketahoephotographer/).

What service or product or idea are you selling?

Now, stop selling.

And start talking.

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This entry was posted on Tuesday, July 10th, 2007 at and is filed under General.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.