Important Focus Areas for the Consumer Behaviour Exam are:
Posted by: infonote in Management >>> Dear All,
>>>
>>> Important Focus Areas for the Consumer Behaviour Exam are:
>>>
>>> All chapters relate to the 6th Edition - please verify your copy is
>>> compatible
>>> Chapter 1 (Just Read)
>>> Chapters 2-4 (Very Important)
>>> Chapters 5-7 (Follow class notes and read first few pages of the
>>> chapters)
>>> Chapter 9-10 ( Cover a very important part - the model and its 5
>>> stages of environment, personal factors, buying decision process etc)
>>> Chapter 11-13 (Organisational buying behaviour could be compared and
>>> contrasted with the Individual Role Theory)
>>> Chapters relating to culture are relevant too.
>>> Key Words are important for “Explain” type of questions
>>> Illustrating by means of examples will help.
>>> Recent Past Papers will be a good guide to what to expect. Whilst
>>> abiding to notes done in class will show what is important and what is
>>> not.
What to study management Consumer and buyer behaviour
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