Lecture 1
- We will find out what makes a consumer buy
- A competitive edge will be gained by studying Consumer Behaviour
- You could attract through promotion, brand name, place etc
- Marketing and consumer behaviour is not something magical
Book : Philip Koppler about marketing. Recommended for those without marketing.
Textbook: Consumer behaviour by Michael R. Solomon 6th edition
Some Marketing Topics:
- Segmentation: divide in different homogenous groups.
Welcome to Kaizenlog.com If you're new here, you may want to subscribe to my RSS feed , Twitter You can contact us by using the contact form or submitting a comment. You can also share this post with your friends by clicking on the 'ShareThis' button above. Thanks for visiting!
Entries (RSS)