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Simulation

A simulation is a model of a real activity or process. When a process is simulated, a model is created that will behave like that process.

Models may be physical or abstract. A computer model is an example of an abstract model as are designer’s drawings or mathematical or chemical equations.

Physical models are tangible and three-dimensional. Manufacture’s prototypes, architectural models of finished structures are example of physical models.

A simulation model is used in decision making because it allows managers to:

- Anticipate competitive responses to strategy decisions;

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