Evaluating the Alternatives
Each alternative must be evaluated to determine which one or which combinations is most likely to achieve the objective effectively and efficiently. Most managers begin their evaluation by constructing a list of advantages and disadvantages for each alternative.
Managers then return to the second step to make certain that each alternative fits with the resources available and within the identified limits.
Managers need to know the kind and amount of resources, including time, that each alternative will require. They must create an estimate of the costs for each course of action and relate these to the currency value of the benefits expected.
Managers must consider the effects each alternative is likely to have on organizational members, organizational unit, and others outside the area of operations in which the planning is taking place.
Side effects (good and bad) will result from the implementation of an alternative. Managers should determine these side effects before they finalize the plan.
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