Data Mining
Data Mining: Dig, Discover and Share
In a data-mining system, data from multiple sources, processed by various applications, is inputted into a data warehouse or consolidated database. From there different users can use data-mining tools to access information in corporate data which will lead to the discovery of trends and patterns.
- Traditional information from web customers;
- Traditional CRM database with customer information;
- Call center application database with support info;
- Sales-force application with customer info.
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DATA WAREHOUSE
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- Data-mining app - data-mining applications run complex algorithms against the data to find patterns.
- OLAP cubes and apps - define analytical processing (OLAP) applications build complex relationships among data points to uncover historical trends.
- Reporting engine - reporting engines crunch numbers for basics like sales figures.
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- Managers;
- Sales reps;
- Business analysts;
- Suppliers.
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